WRITING · Copy & Docs
Build a Brand Tone-of-Voice Style Guide, Do/Don’t Examples & AI System Prompt Glossary
When multiple writers and AI tools produce copy for your brand, does it sound like five different personalities—ranging from stiff corporate jargon to cheesy hype? Use AI to codify a concrete Brand Voice Style Guide with 4-slider dimensions, Do/Don’t rewrite pairs, a banned-buzzword list, and a reusable master System Prompt.
CORE TOOLS
Claude 3.7 / DeepSeek, Notion / Lark Wiki
BEST FOR
Brand founders, content leads, indie makers, marketing teams, solo creators
REQUIREMENTS
2–3 sample paragraphs of writing you admire
✦ WHY THIS WORKFLOW
Vague brand adjectives like "friendly and professional" mean nothing to writers or LLMs. Turning your voice into concrete Do/Don’t pairs, a banned-word list, and a portable System Prompt keeps every touchpoint unmistakably yours.
✦
Interactive Workflow Animation Preview
Step-by-Step Action Checklist
0 / 4 Completed
READY-TO-USE PROMPT TEMPLATE
Act as an Executive Brand Copy Chief (experienced in crafting iconic voice guidelines like Mailchimp, Stripe, and Duolingo).
I need a practical **Brand Voice & Copywriting Style Guide** for [Brand/Product Name & Audience].
- **Reference writing samples we love**:
[Paste 2-3 sample paragraphs]
- **Tones we despise**: [e.g., corporate jargon, AI clichés, hype exclamation marks, condescending lecturing]
Deliver:
1) [4-Dimension Voice Matrix ("We are X, but never Y")]: Define rhythm, sentence length, authority, and warmth;
2) [The Banned Words & Clichés Blacklist]: 30 specific words/phrases never to use, paired with sharper alternatives;
3) [6 Touchpoint "Don’t Write This → Write This Instead" Table]: Covering 1) Product launch post, 2) UI error state microcopy, 3) Customer support apology, 4) Cold outreach email, 5) Pricing page blurb, 6) Long-form article hook;
4) [Portable 250-Word LLM System Prompt Capsule]: A drop-in system prompt our entire team can paste into Claude/ChatGPT to enforce this exact voice automatically.